I aim to understand users needs and pain points on any project as accurately as I can in order to design the best solution possible. I also aim to track design success in clear ways.

Whether that's enganging with customers directly by quantitative or qualatitive methods, or by working closely with internal stakeholders, I can gather design requirements and translate them into prototypes at any fidelity ready for feedback and quick iteration.

I have experience designing and delivering solutions of all sizes, from small features to entire new products from scratch for some of the world's largest companies.

I believe the most effective way to see through a design to smooth release is to be embedded in both delivery and product teams. This keeps communication strong, allowing for quick reaction to any technical roadblocks and negotiation of the 'art of the possible' for a design to reach the best compromise for both users and business.

I can create and develop bespoke UI designs and design systems - in other words, I translate any user experience requirements gathered into re-usable, WCAG compliant UI components.

From simple elements like buttons, all the way to whole screens that can be arranged and scaled to any screen size, all whilst enganging with delivery teams to ensure smooth implementation.

I have proven experience in helping level up junior and mid-level designers to promotion through constructive feedback, and through running upskilling sessions.